The internet provides greater interaction with others and organisations all over the world and this is possible in all sorts of forms like email etc. but only if you have access to internet.
Because this is possible people all over the world are benefiting from it in there own different ways, everyday people are using things like video calls (skype) to contact people which is a form of interaction, also people are using things like this for business's and this can improve how they create new relations and sales.